Live Entertainment · Sports · Festivals
Making live events count.
We do the heavy lifting behind sponsorship — securing naming rights, managing partnerships, and proving the return, so your venue’s biggest moments pay off.
Your one-stop sponsorship partner
Over the past decade, companies have placed millions of dollars into live entertainment, sports and festival sponsorship. Securing naming rights and reaching the right audience takes real expertise — that’s exactly what we do.
trusted across the entertainment industry
what we do
Full-service sponsorship, end to end.
One team from first valuation to sponsorship renewal. No handoffs, no gaps. Just hard work.
Naming Rights
Valuation, packaging and negotiation of the deals that put a brand on the building.
Sponsorship Consultation
Evaluate opportunities, and create desirable sponsorship packages.
Brand Activation
On-site experiences and campaigns that turn a logo placement into a live moment.
Product Placement
Integrate sponsors naturally into venues, concourses and the fan experience.
ROI Analysis
Analyze partnerships to ensure, in real dollars that return on investment is a win-win.
Contract Negotiation
Structure fair agreements that provide value to both the property and the sponsor.
Selected work
Venues we’ve made count.
Smart Financial Centre at Sugar Land
A multi-million dollar, 10-year naming-rights partnership fully developed and negotiated.
White Oak Music Hall
A season-long hospitality program that lifted premium sales 42%.
Broadway Across America
Through season naming rights, brand activations performance series, and more we artfully intertwine sponsor and experience.
$25M+
placed in live-event sponsorship
7
services, one accountable team
30+
years of live-event expertise
100%
focused on live experience
In their words
"Thanks to Steve Wilson’s leadership and relationship-building expertise, the La Crosse Center has significantly expanded its sponsor family portfolio, creating dynamic partnerships that support the venue’s continued success."
Jared Flick
Deputy Director, Recreation and La Crosse Center — City of La Crosse, WI
Let's talk
Let us do the heavy lifting.
Tell us about your venue or event. A partner from our team will follow up within one business day.